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Offering a discount on specific items is a good way to control the cost of your promotions, since you can choose products with high profit margins. You can also use item-specific coupons to drive sales of new menu items or to use up excess inventory. Discount offers that apply to the total bill are great since they appeal to anyone and allow customers to choose the items they want, instead of things you want them to buy. You can even combine two offers in one coupon to encourage a larger purchase. Executing the diversification strategy above will improve your coupon selection significantly, but it never hurts to do some more fine-tuning.
Try out some of these restaurant coupon ideas to make your offers even more irresistible. This will increase the likelihood of a sale. You may be offering the best deals in town, but without being able to see the original cost of the item, how will anyone know? Make it clear just how much customers will save by highlighting the true value of the offer.
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Add a burst or banner to spell out exactly how much money they will save over the original price. One common design mistake you can avoid is making all of the coupons look the same. Take your best, most aggressive offer and make it stand out clearly from the rest. Remember to offer a more aggressive discount on dine-in only coupons to get customers in the door. You can make up for the larger discount by having your servers upsell appetizers and drinks. Offering a free kids meal with the purchase of another entree is a great way to incentivize families to choose your restaurant.
If you offer online ordering, consider creating a special online-only coupon that will drive people to your website. Those who buy online tend to have larger average check sizes, reduced order errors, and they give you the ability to capture personal data for future marketing efforts. Try to use as little content as possible on your coupons. Just tell them what they absolutely need to know in the largest font possible and avoid disclaimers and excessive fine print. This method works better than setting a strict expiration date, since customers can get frustrated if they miss your deadline by a few days.
It also eliminates the work of timing your promotion with the distribution dates of your mailers. Consumers usually carry coupons with them to use at a later date. Make it as easy as possible for them to order from you by having your contact information readily available. Simply ask a few friends, family members, coworkers, or customers to give you their honest opinions.
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